Press Releases

360 REVO and the Chicago Auto Show Offer Interactive Tour:

The interactive media company 360° Revo, in conjunction with the Chicago Automobile Trade Association (CATA), have produced an interactive tour of the 2014 Chicago Auto Show for car enthusiasts worldwide to experience. Visitors to the Chicago Auto Show website will be able to virtually tour the automotive exhibits and be able to go inside specific vehicles that are featured at this year’s show. Also, as an added bonus, 360° Revo will be spinning exteriors of certain vehicles with their patent-pending technology.

Dave Sloan, CATA president and Chicago Auto Show general manger, believes this relationship is one that benefits auto show attendees and exhibitors. “The Chicago Auto Show has long felt that it’s important to extend the value of the show to our exhibitors beyond the show dates and this relationship with 360° Revo makes that possible,” said Sloan. “It also brings the show into the homes of millions of online visitors.”

The virtual experience uses 360° Revo’s technology, allowing online users to navigate and explore the auto show floor and visit individual exhibits. In addition to providing fluid navigation, 360° Revo enhances the user experience by taking them in and out of vehicles on the exhibit floor, giving them an up-close look from the comfort of their own homes.

“I am excited to once again be a part of this year’s Chicago Auto Show,” said Steve Clarke, CEO of 360° Revo. “We spin dozens of vehicles and took more than 12,000 photos this year, and to be able to shoot the auto show continues to be a great experience for my team and me.  We also spin dealers’ inventory with our patent-pending technology and we all have a passion for cars and marketing. ” said Clarke.

The interactive tour by 360° Revo for the Chicago Auto Show went live at www.chicagoautoshow.com on February 13, 2014.

Visit www.360revo.com to see examples of the technology.

Drive With Dave (Feb 2014):

360REVO

Thinking about your next Ferrari?

“Very soon you will buy your Ferrari like this,” said Steve Clarke calmly, with the absolute certainty of a man confident in his words.

I ran into Steve Clarke last fall during press days at the L.A. Auto Show. We had met a year or so back and I was fascinated by his photo technology that would let one “spin” a car.

Obviously not the only one intrigued, he had been hired to “spin” the entire L.A. Auto Show, and now the Chicago Auto Show, and, and, and…

We chatted over coffee:

360REVO- Steve

STEVE:  Everything started with the advent of the internet…and I got thinking about thumbnail pictures and that there just had to be something more.

I got the idea and spent two years of serious R&D to create the rig and patented the technology that let’s me put anyone in a car… getting high definition and a quality look took some time but now the whole process of photoing the car usually takes no more than 10 minutes.

 

DAVE:  You said I would buy my next Ferrari like this?

 

STEVE:  In the 80’s, autos for sale were a line item in the newspaper. With my technology, your dealer can send a link of a car that interests you, and you can almost literally jump inside and out, crawling all over the thing.  (DAVE’s NOTE: I bought my 1st Ferrari out of an ad in the papers in the mid-80’s…)

 

Imagine sitting on a boat in Santa Monica harbor, getting a mobile spin of what you want, zooming in on the details, pulling back to almost physically kick the tires…from almost any angle.

And sending it to your mobile phone means you can share all the details with your car buddies instantly. Shopping for a car with your wife? Let her jump in and walk around without the hassle of dragging her to the dealership…

 

360REVO- Steve and Dave

 

DAVE:  What else can you spin?

 

STEVE:  Almost anything that doesn’t move… from a cigar in a smoke shop to a cigarette boat… and we do restaurants, planes, and people, too, which is why the look of Facebook is going to change soon…

 

DAVE:  As to the actual technology behind the process…Steve said he would have to kill me if he told me… but you can take a sneak peek at the entire Chicago Auto Show on the link below.

 

And someday soon we are all going to look at the process of buying a car (even an exotic) very differently than we do today…

You will be seeing more of Steve and 360REVO as we move through test drives this year…

– See more at: http://drivewithdave.com/360revo/#sthash.D9dl5qGA.dpuf

 

 

 


Listen to a snippet of WLS 890 AM talking about 360˚ Revo˚!

3D VIRTUAL TOUR CHICAGO AUTO SHOW

360° REVO AND THE CHICAGO AUTO SHOW TO OFFER INTERACTIVE TOUR

The interactive media company 360° Revo, in conjunction with the Chicago Automobile Trade Association, announced plans today to launch a web-based, interactive tour of the 2012 Chicago Auto Show for car enthusiasts world wide to experience.

The CATA, producer of the Chicago Auto Show, and 360° Revo will collaborate for the first time to provide this innovative experience. Visitors to the Chicago Auto Show website will be able to virtually tour the automotive exhibits and be able to go inside specific vehicles that are to be featured at this year’s show.

Dave Sloan, CATA president and Chicago Auto Show general manger, believes this relationship is one that’s good for auto show attendees and exhibitors.

“The Chicago Auto Show has long felt that it’s important to extend the value of the show to our exhibitors beyond the show dates and this relationship with 360° Revo makes that possible,” said Sloan. “It also brings the show into the homes of millions of online visitors.”

The virtual experience uses 360° Revo’s technology, allowing online users to navigate and explore the auto show floor and visit individual exhibits. In addition to providing fluid navigation, 360° Revo enhances the user experience by taking them inside vehicles on the exhibit floor, giving them an up-close look from the comfort of their own homes.

“I am excited to be a part of this year’s Chicago Auto Show,” said Steve Clarke, CEO of 360° Revo. “We spin vehicles for a lot of dealers in the Chicagoland area, and to be able to shoot the auto show is a great experience for my team and me. We shoot the dealers’ inventory with our patent-pending technology and we all have a passion for cars and marketing,” said Clarke.

The interactive tour by 360° Revo for the Chicago Auto Show is scheduled to go live at chicagoautoshow.com on February 10, 2012.

About the Chicago Auto Show: The Chicago Auto Show is the largest on the continent, spanning over one million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show’s First Look for Charity raises nearly $2 million annually for 18 worthy Chicago organizations in a single night. The 2012 public show will be held from February 10 – February 19, 2012.

About the Chicago Auto Trade Association: Founded in 1904, the Chicago Automobile Trade Association (CATA) is the nation’s oldest and largest metropolitan dealer organization. It is comprised of approximately 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ approximately 19,000 people in the metropolitan area.

CATA dealerships contribute to the state, county and city tax base with gross receipts of approximately $12.5 billion per dealership in new- and used-cars, parts and service. The extended impact of tax base contribution through CATA dealership employees make this group one of the largest and most influential tax constituencies in the city and state.

The CATA’s mission is to promote and maintain honesty and dependability; employ truth and accuracy in dealer advertising; strive to constantly improve business methods and ethics; and maintain fair competition to serve both dealer and customer.

The association has produced the Chicago Auto Show since 1935.

This entry was posted in Auto Show, Chicago, Chicago Auto Show, Illinois, United States by Gerald Ferreira. Bookmark the permalink.

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